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استخدام الوسائط الرقمية لتعزيز النتائج الصحية

Saad Omer

ستُوفِّر الدورة التدريبية "استخدام الوسائط الرقمية لتعزيز النتائج الصحية" تدريبًا لمتخصصي الاتصالات في مجال الصحة للاستفادة من الرؤى الاجتماعية والسلوكية لتصميم الرسائل الصحية عبر الإنترنت وتنفيذها وتقييمها. تم تصميم هذه الدورة التدريبية لتكون برنامجًا تعليميًا شاملاً مستندًا إلى الأدلة حول الخطوات المنهجية الرئيسية لإعداد حملات صحية ناجحة وتنفيذها على مواقع التواصل الاجتماعي وتقييم أدائها ومدى تأثيرها على السلوك الصحي. سيتعرَّف الطلاب خلال الدورة التدريبية على أفضل الممارسات المتعلقة بتصميم الرسائل ومحتويات الحملات الإبداعية ذات الصلة. وفي نهاية الدورة التدريبية، سيكون الطلاب قادرين على تنفيذ استراتيجية اتصالات رقمية تشمل أهداف حملة قابلة للتحقيق، وكذلك تقييم مدى تأثيرها من خلال مقاييس الإعلانات وبيانات الاستطلاع والتكاليف ومؤشرات التغطية.

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What's inside

Syllabus

الرؤى السلوكية كأساس
تُشكِّل الرؤى السلوكية الأساس الذي تستند إليه استراتيجية الحملات المستقبلية. سيتم تشجيع المشاركين على استخدام هذه الوحدة لطرح أفكار حول الحملة يمكنهم الاستعانة بها لمتابعة بقية الدورة التدريبية.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides learners with a strong foundation in behavioral insights, the basis of future campaign strategy
Teaches the importance of understanding the target audience and their behaviors to develop effective health communications strategies
Guides learners through the process of designing and implementing health campaigns on social media platforms, providing valuable practical experience
Taught by instructors with extensive expertise in health communications, providing learners with access to the latest knowledge and best practices
Covers the essential elements of effective campaign design, including message development, content creation, and audience engagement strategies
Provides guidance on evaluating the impact of digital media campaigns, allowing learners to measure the effectiveness of their efforts and make data-driven decisions

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Reviews summary

دورة أساسية في الاتصالات الصحية الرقمية

وفقًا للمتعلمين، تُعد هذه الدورة أساسًا قويًا في مجال الاتصالات الصحية الرقمية، مع تركيز خاص على الرؤى السلوكية التي تُشكل حجر الزاوية لتصميم حملات صحية فعالة. يرى الطلاب أنها مفيدة جدًا للمبتدئين والمهنيين الجدد في هذا المجال، حيث تُقدم محاضرات واضحة وموجزة وأمثلة تطبيقية. ومع ذلك، يشير بعض المراجعين إلى أن المحتوى قديم بعض الشيء في جوانب معينة، خصوصًا فيما يتعلق بمنصات التواصل الاجتماعي، وأن الدورة تفتقر إلى التعمق في الأدوات التحليلية المتقدمة والجانب العملي المباشر، مما قد يجعلها سطحية للمتمرسين.
المحاضرات واضحة وموجزة ويسهل فهمها.
"المحاضرات كانت واضحة وموجزة، والواجبات كانت تطبيقية للغاية."
"الأساتذة من جامعة ييل قاموا بعمل رائع في تقديم المفاهيم الصعبة بطريقة سهلة الفهم."
"الشرح مبسط ومباشر، مما ساعدني على استيعاب المعلومات بسرعة."
مثالية للمبتدئين في الاتصالات الصحية الرقمية لبناء قاعدة معرفية.
"الدورة مفيدة جداً للمبتدئين في مجال الاتصالات الصحية الرقمية. تغطي الأساسيات بشكل ممتاز."
"إذا كان لديك خبرة سابقة في التسويق الرقمي، فقد لا تجد الكثير الجديد هنا. موجهة أكثر للمبتدئين تمامًا."
"أنصح بها بشدة لمن يرغب في البدء بفهم مبادئ الاتصال الصحي الرقمي."
تُقدم الدورة فهمًا عميقًا للمفاهيم الأساسية والرؤى السلوكية.
"لقد زودتني بفهم عميق لكيفية تصميم حملات صحية رقمية فعالة."
"تعلمت الكثير عن الرؤى السلوكية وكيفية تطبيقها."
"التركيز على الرؤى السلوكية كان نقطة قوة كبيرة. لقد غيرت طريقة تفكيري في تصميم الرسائل الصحية."
تفتقر إلى الجانب العملي المباشر وتغطية الأدوات التحليلية المتقدمة.
"أتمنى لو كان هناك المزيد من التعمق في الأدوات التحليلية المتقدمة لقياس الأثر."
"وجدت أنها تفتقر إلى الجانب العملي المباشر. كنا نتوقع المزيد من التمارين العملية."
"التركيز كان نظريًا أكثر من اللازم في بعض الأحيان، أحتاج لتطبيقات عملية أكثر."
بعض المحتوى والأمثلة تحتاج إلى تحديث لتواكب التطورات.
"بعض الأمثلة بدت قديمة بعض الشيء، خصوصًا فيما يتعلق بمنصات التواصل الاجتماعي."
"تحتاج إلى تحديث مستمر لتكون ذات صلة بسوق العمل المتغير باستمرار."
"أتمنى لو كانت الأمثلة أكثر حداثة وتنوعًا، خاصة في الجزء المتعلق بالتسويق الرقمي."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in استخدام الوسائط الرقمية لتعزيز النتائج الصحية with these activities:
Review course readings
Refresh your knowledge of health communication, digital media, behavior change, and public health to enhance your understanding of course materials.
Browse courses on Health Communication
Show steps
  • Review assigned readings for each course module.
  • Summarize key concepts and theories in your own words.
  • Identify any areas where you need additional clarification.
Participate in online discussion forums
Engage in online discussions to exchange ideas, share experiences, and enhance your understanding of course concepts.
Browse courses on Health Communication
Show steps
  • Read the discussion prompts and assigned materials.
  • Share your thoughts and insights.
  • Respond to other participants.
Create mini campaigns
Create mini health campaigns to practice applying your knowledge of campaign design, behavior change, and digital health strategies.
Browse courses on Behavior Change
Show steps
  • Choose a specific health topic or behavior to focus on.
  • Identify the target audience.
  • Develop key messages and a strategy to reach your audience.
  • Create a social media or digital media campaign.
  • Evaluate the effectiveness of your campaign.
Three other activities
Expand to see all activities and additional details
Show all six activities
المساهمة في مشروع مفتوح المصدر ذي الصلة بالصحة الرقمية
ستمنحك المساهمة في مشروع مفتوح المصدر خبرة عملية في مجال الصحة الرقمية.
Show steps
  • العثور على مشروع مفتوح المصدر ذي صلة بالصحة الرقمية.
  • التعرف على المشروع ومساهماته المحتملة.
  • إجراء تغييرات في المشروع وإرسالها للمراجعة.
Develop a digital health communication plan
Create a comprehensive digital health communication plan to deepen your understanding of digital health communication strategies.
Show steps
  • Identify the goals and objectives.
  • Conduct a needs assessment.
  • Develop a strategy.
  • Implement the plan.
  • Evaluate the effectiveness.
التطوع في منظمة صحية رقمية
سيعمنك التطوع في منظمة صحية رقمية على اكتساب خبرة عملية في هذا المجال.
Show steps
  • البحث عن المنظمات الصحية الرقمية التي تقدم فرص التطوع.
  • التقدم بطلب للحصول على دور تطوعي.
  • المشاركة في الأحداث أو البرامج التي تنظمها المنظمة.

Career center

Learners who complete استخدام الوسائط الرقمية لتعزيز النتائج الصحية will develop knowledge and skills that may be useful to these careers:
Health Communications Specialist
A Health Communications Specialist designs and executes strategic health campaigns. In this role, you will learn about behavioral insights that form the basis for future campaign strategy. Understanding these insights will help you design messages and creative content that resonate with your target audience. Additionally, this course will teach you how to evaluate the impact of your campaigns.
See salaries and explore the career path for Health Communications Specialist
Digital Marketing Manager
A Digital Marketing Manager plans and executes digital marketing campaigns. This course will teach you how to use social media and other digital channels to reach your target audience. You will also learn how to design and conduct research, develop a digital marketing strategy, and measure the results of your campaigns.
See salaries and explore the career path for Digital Marketing Manager
Health Educator
A Health Educator develops and implements health education programs. This course will teach you how to use behavioral insights to design effective health messages. You will also learn how to use social media and other digital channels to reach your target audience.
See salaries and explore the career path for Health Educator
Public Relations Specialist
A Public Relations Specialist manages the public image of an organization. This course will teach you how to use social media and other digital channels to build relationships with key stakeholders. You will also learn how to develop and execute public relations campaigns.
See salaries and explore the career path for Public Relations Specialist
Content Marketing Manager
A Content Marketing Manager develops and executes content marketing campaigns. This course will teach you how to use social media and other digital channels to create and distribute content that is relevant and engaging to your audience.
See salaries and explore the career path for Content Marketing Manager
Social Media Manager
A Social Media Manager develops and executes social media campaigns. This course will teach you how to use social media to reach your target audience. You will also learn how to develop and execute social media marketing campaigns.
See salaries and explore the career path for Social Media Manager
Market Research Analyst
A Market Research Analyst conducts research to identify and understand the needs of a target market. This course will teach you how to use social media and other digital channels to collect and analyze data. You will also learn how to develop and execute market research studies.
See salaries and explore the career path for Market Research Analyst
Web Developer
A Web Developer designs and develops websites. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your website.
See salaries and explore the career path for Web Developer
Graphic Designer
A Graphic Designer creates visual content for a variety of purposes. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your work.
See salaries and explore the career path for Graphic Designer
UX Designer
A UX Designer designs and develops user experiences for websites and other digital products. This course may be useful for you if you want to learn how to use social media and other digital channels to improve the user experience of your website or product.
See salaries and explore the career path for UX Designer

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in استخدام الوسائط الرقمية لتعزيز النتائج الصحية.
Cover image
Social Media Marketing All-in-One For Dummies
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Provides a basic overview of social media marketing, covering topics such as creating a social media strategy, building a social media following, and measuring the impact of your social media campaigns.
(English) Social Media Marketing All-in-One For Dummies
Paperback
$$
(English) Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
$$
Cover image
Talk Triggers
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Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, building a social media following, and measuring the impact of your social media campaigns.
(English) Talk Triggers: The Complete Guide to Creating...
Hardcover
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(English) Talk Triggers: The Complete Guide to Creating...
Kindle Edition
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Cover image
Facebook Marketing
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Provides a step-by-step guide to creating a social media marketing plan for your business.
(English) Facebook Marketing: An Hour a Day
Paperback
$$
(English) Facebook Marketing: An Hour a Day
Paperback
$$
(English) Facebook Marketing: An Hour a Day
Kindle Edition
$$
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Think Remarkable
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Provides advice on how to use social media to build your business.
(English) Think Remarkable: 9 Paths to Transform Your Life...
Hardcover
$$
(English) Think Remarkable: 9 Paths to Transform Your Life...
Audio CD
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(English) Think Remarkable: 9 Paths to Transform Your Life...
Kindle Edition
$$
Cover image
Social Marketing Digital Book Set
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Provides a comprehensive overview of social media marketing.
(English) Social Marketing Digital Book Set
Kindle Edition
$$
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The Whuffie Factor
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Provides a practical guide to social media marketing for businesses.
(English) The Whuffie Factor: Using the Power of Social...
Hardcover
$
[ The Power of Social Networking: Using the Whuffie...
Paperback
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Poder das Redes Sociais - Whuffie Factor (Em...
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(English) The Whuffie Factor: Using the Power of Social...
Kindle Edition
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Cover image
Blogging All-in-One For Dummies
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Provides a basic overview of social media marketing.
(English) Blogging All-in-One For Dummies (For Dummies...
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(English) Blogging All-in-One For Dummies
Kindle Edition
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Course image
Effort
17 hours to complete
Level
Intermediate
Via
Coursera
Institution
Yale University
Instructor
Saad Omer
Language
العربية
Transcript
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Provides learners with a strong foundation in behavioral insights, the basis of future campaign strategy
Teaches the importance of understanding the target audience and their behaviors to develop effective health communications strategies
Guides learners through the process of designing and implementing health campaigns on social media platforms, providing valuable practical experience
Taught by instructors with extensive expertise in health communications, providing learners with access to the latest knowledge and best practices
Covers the essential elements of effective campaign design, including message development, content creation, and audience engagement strategies
Provides guidance on evaluating the impact of digital media campaigns, allowing learners to measure the effectiveness of their efforts and make data-driven decisions
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